Brand · 6 posts
Adpharm Digital
Adpharm Digital is The Adpharm's technology and product practice. Posts under this byline cover the engineering, AI, and digital craft behind our work.
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- Case Studies6 min
Making a vet clinic citable by ChatGPT, Perplexity, and Claude
What we shipped on sixteenmilevet.com to make the site eligible for citation by AI answer engines — robots policy, llms.txt, reviewer-aware E-E-A-T, schema hygiene, and Core Web Vitals.
- AI & Tech10 min
Claude Design produces AI slop unless you tell it not to
Anthropic's new design tool ships with anti-slop guardrails. They don't fire on their own. The DESIGN.md, system prompt, named aesthetic, and reference-mix that actually do.
- AI & Tech10 min
A working playbook for Claude Code Skills on Opus 4.7
Skills are markdown files Claude reads when relevant. The description field decides whether one ever triggers. What changed in Opus 4.7, and the trap that silently disables half your skills.
- AI & Tech10 min
Two Google image models, two jobs: a working prompt guide for Nano Banana Pro and Nano Banana 2
Google ships two image models on Gemini 3 now: Pro for hero shots, NB2 for everything else. The original Nano Banana's prompting habits actively hurt; here's the working stack.
- AI & Tech10 min
Brand-fidelity mockups in Claude Code and Google Stitch: what actually steers them off the AI default
Both tools default to the same generic AI aesthetic: Inter, purple-on-white, three-up icon cards. A practitioner playbook for steering each off it, and the cross-tool file doing most of the work.
- AI & Tech10 min
How to get Claude Opus 4.7 to write copy that doesn't sound like AI
A working playbook for stopping Claude from defaulting to LinkedIn-thinkpiece prose: the leverage points, the banned-words block, the three-pass workflow, and the before/after.