Privacy Policy

1. Introduction

The Adpharm Inc. ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at theadpharm.com (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

2. Company Information

The Adpharm Inc.
133 Thomas Street
Oakville, Ontario, Canada
Email: digital@theadpharm.com

3. Information We Collect

3.1 Personal Information

When you submit a contact form on our Site, we collect the following personal information:

• Name
• Organization name
• Email address
• Message content

3.2 Analytics and Usage Data

We automatically collect certain information about your device and how you interact with our Site, including:

• Browser type and version
• Device information (type, operating system)
• Pages visited and features used
• Time spent on pages
• Referring website addresses
• User behavior and interaction patterns
• Unique browser identifiers (UBIDs) for session grouping
• IP addresses

3.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. These include:

• Analytics Cookies: Google Analytics to understand site usage and improve our services
• Functionality Cookies: Our proprietary analytics system (Segment) to track user actions and events

4. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Process and fulfill contact form submissions
• Analyze Site usage and improve our services
• Understand user behavior and preferences
• Enhance the user experience and Site functionality
• Generate analytics reports for internal business purposes
• Communicate with you about our services and offerings

5. Data Storage and Processing

Your information is stored securely in databases hosted on Neon serverless infrastructure, located in United States data centers (US-East-1 or US-East-2 regions). Contact form submissions are processed through Amazon Web Services EventBridge for reliable delivery and processing.

6. Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Site and conducting our business, including:

• Google Analytics: For website analytics and performance monitoring
• Segment: Our proprietary analytics platform for tracking user interactions
• Neon: Database hosting services
• Amazon Web Services (AWS): Cloud infrastructure and EventBridge processing

These third parties are obligated to protect your information and use it only for the purposes for which it was disclosed to them.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data is retained for business intelligence and reporting purposes in accordance with our internal data retention policies.

8. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw consent for data processing where applicable
• Opt-out of analytics tracking by disabling cookies in your browser settings

To exercise these rights, please contact us at contact@theadpharm.com.

9. Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on the Site. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

The Adpharm Inc.
133 Thomas Street
Oakville, Ontario, Canada
Email: digital@theadpharm.com