Intelligence that
drives Engagement
Good thinking precedes good work. Our team writes openly about the craft, technology, and behavioural science behind everything we ship — for marketers, builders, and anyone curious about how the work actually gets made.
This is where we publish what we're figuring out in real time. From AI tooling to brand systems to omnichannel orchestration, explore the prompts, patterns, and working methodology behind The Adpharm.
Case Studies
Making a vet clinic citable by ChatGPT, Perplexity, and Claude
What we shipped on sixteenmilevet.com to make the site eligible for citation by AI answer engines: robots policy, llms.txt, reviewer-aware E-E-A-T, schema hygiene, and Core Web Vitals.
AI & Tech
Claude Design produces AI slop unless you tell it not to
Anthropic's new design tool ships with anti-slop guardrails. They don't fire on their own. The DESIGN.md, system prompt, named aesthetic, and reference-mix that actually do.
AI & Tech
A working playbook for Claude Code Skills on Opus 4.7
Skills are markdown files Claude reads when relevant. The description field decides whether one ever triggers. What changed in Opus 4.7, and the trap that silently disables half your skills.
AI & Tech
Two Google image models, two jobs: a working prompt guide for Nano Banana Pro and Nano Banana 2
Google ships two image models on Gemini 3 now: Pro for hero shots, NB2 for everything else. The original Nano Banana's prompting habits actively hurt; here's the working stack.
AI & Tech
Brand-fidelity mockups in Claude Code and Google Stitch: what actually steers them off the AI default
Both tools default to the same generic AI aesthetic: Inter, purple-on-white, three-up icon cards. A practitioner playbook for steering each off it, and the cross-tool file doing most of the work.
AI & Tech
How to get Claude Opus 4.7 to write copy that doesn't sound like AI
A working playbook for stopping Claude from defaulting to LinkedIn-thinkpiece prose: the leverage points, the banned-words block, the three-pass workflow, and the before/after.
Compliance
Google's 2025 HCP targeting changes, read for Canadian pharma
Between May and October 2025, Google opened personalised targeting of healthcare professionals. What that means for Canadian pharma working under PAAB and the Food and Drugs Act.