# The Adpharm

> A full-service pharmaceutical advertising agency. Research, products, and writing on engagement in healthcare marketing.

## Site

- [Home](https://www.theadpharm.com/): The Adpharm — overview of the agency
- [About](https://www.theadpharm.com/about): Who we are, what we do
- [Services](https://www.theadpharm.com/services): Capabilities and engagement model
- [Digital Products](https://www.theadpharm.com/products): Software we ship — Adpharm Digital, our AI and tech lab

## Digital products

- [Silo](https://www.theadpharm.com/products/silo): Privacy-first CDP with an AI analyst baked in — built for regulated Canadian pharma brands.
- [CD2](https://www.theadpharm.com/products/cd2): Transactional email backbone for multi-client teams — send + receive per domain, tenant isolation in the schema.
- [DocSafe Search](https://www.theadpharm.com/products/docsafe-search): AI search for pharma HCP portals — verbatim answers from PAAB-approved documents, no AI-generated prose.
- [GTM Proxy](https://www.theadpharm.com/products/gtm-proxy): Server-side GTM on your own domain — one Vercel edge function, first-party by default, no SaaS.
- [ADAPTS](https://www.theadpharm.com/products/adapts): Custom link shorteners with lifecycle management — tracking links for any URL or document, client-segmented buckets, granular data exports.

## Insights — categories

- [Case Studies](https://www.theadpharm.com/insights/category/case-studies): How specific Adpharm engagements were structured, what we tried, and what the data showed. (2 posts)
- [Compliance](https://www.theadpharm.com/insights/category/compliance): PAAB, privacy, and the regulatory craft of shipping pharma communications that pass review. (1 post)
- [AI & Tech](https://www.theadpharm.com/insights/category/ai-and-tech): AI tools, prompts, and engineering practice — what's in the working stack and how we use it on healthcare marketing work. (5 posts)

## Insights — recent posts

- [Results: 60 days after making a vet clinic citable by AI](https://www.theadpharm.com/insights/sixteen-mile-vet-ai-answer-engine-seo-results): Sixty days after an AI-EO pass on a vet clinic site: first-party citation rate rose 29% to 38%, blog posts began getting cited by name, and Bing logged 1,544 AI citations.
- [Making a vet clinic citable by ChatGPT, Perplexity, and Claude](https://www.theadpharm.com/insights/sixteen-mile-vet-ai-answer-engine-seo): What we shipped on sixteenmilevet.com to make the site eligible for citation by AI answer engines: robots policy, llms.txt, reviewer-aware E-E-A-T, schema hygiene, and Core Web Vitals.
- [Claude Design produces AI slop unless you tell it not to](https://www.theadpharm.com/insights/claude-design-without-the-ai-slop-look): Anthropic's new design tool ships with anti-slop guardrails. They don't fire on their own. The DESIGN.md, system prompt, named aesthetic, and reference-mix that actually do.
- [A working playbook for Claude Code Skills on Opus 4.7](https://www.theadpharm.com/insights/claude-code-skills-opus-4-7-playbook): Skills are markdown files Claude reads when relevant. The description field decides whether one ever triggers. What changed in Opus 4.7, and the trap that silently disables half your skills.
- [Two Google image models, two jobs: a working prompt guide for Nano Banana Pro and Nano Banana 2](https://www.theadpharm.com/insights/nano-banana-pro-and-2-prompt-guide): Google ships two image models on Gemini 3 now: Pro for hero shots, NB2 for everything else. The original Nano Banana's prompting habits actively hurt; here's the working stack.
- [Brand-fidelity mockups in Claude Code and Google Stitch: what actually steers them off the AI default](https://www.theadpharm.com/insights/claude-code-stitch-brand-mockups): Both tools default to the same generic AI aesthetic: Inter, purple-on-white, three-up icon cards. A practitioner playbook for steering each off it, and the cross-tool file doing most of the work.
- [How to get Claude Opus 4.7 to write copy that doesn't sound like AI](https://www.theadpharm.com/insights/claude-opus-anti-slop-playbook): A working playbook for stopping Claude from defaulting to LinkedIn-thinkpiece prose: the leverage points, the banned-words block, the three-pass workflow, and the before/after.
- [Google's 2025 HCP targeting changes, read for Canadian pharma](https://www.theadpharm.com/insights/google-hcp-targeting-2025-policy-change): Between May and October 2025, Google opened personalised targeting of healthcare professionals. What that means for Canadian pharma working under PAAB and the Food and Drugs Act.

## Optional

- [Full content (llms-full.txt)](https://www.theadpharm.com/llms-full.txt)
- [RSS feed](https://www.theadpharm.com/insights/feed.xml)
- [Sitemap](https://www.theadpharm.com/sitemap.xml)